Calendars get a makeover with innovative messages
Stay innovative and relevant
L Ramachandran, a photographer from Chennai, has just launched his first calendar in association with actor Vijay Sethupathi. Interestingly, the timeline is based on Therukoothu. “The photographs I clicked on have already been used for calendars, but this is the first time I’ve taken one myself. Last year, I had the opportunity to interact with some artists from Therukoothu for a documentary. During the interaction, I realized how difficult their life was. To shed light on this aspect, I decided to launch this calendar. Their work and their lives have already been documented, but not much has changed. So I knew that if someone like Vijay Sethupathi got involved, he would get attention, ”says Ramachandran.
The calendar has Vijay Sethupathi in four different looks in three categories. “Everything is designed by eight artists from Therukoothu. The actor was busy with several projects and he finished this shoot in one day. He was also very respectful of artists and their work. Therukoothu played a huge role during the struggle for independence. But artists struggle even after gaining independence. We hope this calendar will create more opportunities for them, ”he adds.
This year, Chennai-based designer Prathiusha Saravanan designed wall / desk calendars and table organizers, all based on the book Ponniyin Selvan, which she read last year. “I chose 12 characters from the novel and made the designs based on my visualization. The welcome was more than I expected. There are many fans of the book and they want it to be in their home because they can easily connect to it, ”she says and adds,“ People still want calendars, but now many see it as a decorative object. . This adds a simple artistic or aesthetic value to their living room.
Those with photos of deities and landscapes still preferred by many, sellers say
“Sales are better than last year, but they are much lower than before COVID. We have lost commercial orders. These customers, who used to give bulk orders, reduced the quantity. For example, earlier, if they needed 70, they would order 100 and hand them out generously. Today the numbers do not exceed 70, ”says Yobu, who has worked in the printing industry for more than 10 years.
Balaji, who runs a shop on Broadway, says, “While there are many innovations in calendars, the ones that have sold the most are these calendars with images of deities, rulers, landscapes, quotes, etc. This year we started to sell gold. -calendars framed and framed in crystal. Although wholesale orders were down 30%, individuals bought. So we are able to manage.
Calendar with message
It is also used as a medium for transmitting messages. Fashion choreographer Sunil Menon, who is also the founder of Sahodaran, an organization that supports the LGBT community, releases calendars with different messages every year. “This year the calendar is based on rare musical instruments. These instruments are not often seen. So we added some information about them. The intention is to take the cause without losing the aesthetic factor. In the age of electronic calendars, physical calendars are conversation starters, ”says Sunil Menon.
According to Swarnalatha, the founder of the Coimbatore-based NGO Swarga, which works among people with disabilities, calendars help advance a message. “We are working to create better access for people with different abilities on a variety of fronts. Our calendars are called “I’m Special” and have a theme each year. For 2022, it’s called the Changemakers. We are profiling professionals with different abilities from different backgrounds, from doctor to comedian, ”explains Swarnalatha, founder of the NGO.
A calendar to raise awareness of threatened mammals
The Blue Cross of India (BCI) calendar contains information on the 12 endangered mammals. “This year’s calendar features 12 mammals on the International Union for Conservation of Nature’s endangered species list. I chose them and sketched the design of the calendar. Initially, we wanted to opt for Indian species, but we did not obtain references for all of them, ”explains Tyag Krishnamoorthi, its curator. Dr Chinny Krishna, one of the founders of BCI, adds, “This calendar is only meant to raise awareness.