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With its new Paint to Sample and Paint to Sample Plus options, Porsche Exclusive Manufaktur is expanding its range of special exterior colors for all model series. The emphasis is on the availability of classic Porsche colors. For particularly individual requests, it is also possible to create tailor-made shades according to customer specifications.
“Unusual paint finishes have always been a part of our brand from the very beginning. They are an important differentiator for some of our customers, ”says Alexander Fabig, Head of Individualization and Classic. “With this offer, we are reviving cult classic colors and expanding the wide range of more than 160 shades in all model series.”
In recent years, the demand for custom painted Porsche cars has increased significantly. With the new options available, Porsche Exclusive Manufaktur has considerably increased its offer in this area. To meet growing demand, a new color mixing bench was put into operation at the main factory in Zuffenhausen, where paint specialists mix several dozen ingredients down to the last milligram to achieve the desired shade.
As part of Porsche’s enhanced individualization strategy, Porsche is renaming its program: “Custom Color” is now called “Paint to Sample”.
This category includes predefined colors that have already been technically approved by Porsche paint specialists. Examples include maritime blue, rubystar red, and mint green. These colorful choices from the 90s enjoy cult status among Porsche fans. Previously, they were offered exclusively on the 911 (Type 964).
The new color range is varied and depends on the model series and the place of production. For the 911 and 718 model series you can choose from over 100 additional paint colors. For the Panamera, Macan and Cayenne, customers can choose from more than 50 options, while 65 other exterior colors complete the offering for Taycan drivers.
Paint to Sample can be ordered during the new vehicle setup process at any Porsche center around the world. Prices vary depending on the preferred model.
The further improved individualization program is now available and is expected to be integrated into the Porsche Car Configurator in early 2022. Online filtering options, for example by color family, and general information on individual colors will follow in due course.
For particularly individual color requests, Porsche Exclusive Manufaktur goes even further: with Paint to Sample Plus, the paint finish can be chosen almost freely. This option is limited to models of the 911, 718 and Taycan lines.
The procedure is as follows: The customer delivers a color sample to the nearest Porsche center – anything is possible from handbag to preferred nail polish. This sample is then sent to the experts at Porsche Excusive Manufaktur based in Stuttgart-Zuffenhausen, Germany.
Following this, the Porsche colorists create the formulation. These experts develop the shade based on the paint components available. Then, in several turns, the hue is further developed to match the sample under different light sources, such as daylight or artificial light.