Flash games still generate strong growth in traffic and revenue for developers
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The Flash game market is booming. Developers have sprouted all over the world. They’re creating mobile games based on their Flash web games, and they’re making more money and getting more traffic, according to a survey of over 1,000 Flash game developers by Mochi Media.
Over 60% of Flash game developers saw their traffic and revenue increase in 2011 compared to 2010. This growth was made possible by better monetization and a better understanding of best practices for Flash games and development platforms. .
The 2011 Flash Game Market Survey indicates that 80% of Flash game developers currently reside outside of the United States. Developers in the United States, Great Britain and Canada made up about 56% of all Flash developers two years ago, but only represent 37% of those surveyed this year.
Russia represents 6%, India 3%, Italy 3%, Ukraine 3% and Brazil 3%.
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And while Adobe halted development of a mobile version of Flash to run on mobile phone web browsers, developers are still tailoring their Flash games to run on mobile devices through native apps. .
About 62% of developers use app sales to monetize their games. About 38% use ads and 11% use micro-transactions. The latter number is on the rise, but it’s still an unusual way to make money from games, Colin Cupp, product marketing manager at Mochi, said in an interview.
“Flash is getting more mature with more ways to monetize games,” he said.
About 60% of Flash developers say they first create an online web game to gauge market reaction before developing it for mobile platforms. Android was the top target for mobile development at 72 percent, followed by Apple’s iOS at 67 percent.
Cupp said the developers are interested in Flash games with 3D graphics using new technology. Most Flash developers who don’t work full time are students, and about 80 percent want to make games full time.
The survey of 1,075 developers and publishers was conducted by Mochi Media, Adobe and FlashGameLicense.com.
Mochi Media will sponsor a Flash Gaming Summit 2012 in San Francisco on March 4. Early bird passes are on sale until December 31.
Mochi Media offers an advertising network, analysis and monetization tools for Flash games with over 150 million monthly active users, 55,000 games and 60,000 publishers. Mochi is based in San Francisco and is owned by Shanda Games in China.
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