Mark your calendars: ESSENCE Fest is coming to Hulu!

The 2022 ESSENCE Culture Festival is just days away and if you thought the surprises were over, think again.

We are thrilled to officially announce that for the first time ever, select musical performances and programming from ESSENCE Festival will be available live only on Hulu. Yes, you read that right: Hulu will be the official streaming destination for the 2022 ESSENCE Culture Festival. This is also the first time that ESSENCE has made programming from its iconic festival available on any streaming platform. .

Select daytime programs and musical performances from the ESSENCE Festival Evening Concert Series will be available exclusively to Hulu SVOD subscribers at no additional cost*. The “ESSENCE FEST PRIMETIME” livestream will take place on the platform July 1-3, 7:00-11:59 p.m. CT.

Hulu will also have a special on-site presence at the Festival, providing guests with an immersive experience at “The Rink @ The Hulu Motel – a roller skating rink filled with activations, giveaways, refreshments and more. Skaters will also be treated to live performances by DJ OHSO and DJ DIAMOND KUTS The three-day activation will open From July 1 to 3 from 12:00 p.m. to 7:00 p.m. to guests 21 and older at the New Orleans Civic Theater.

This announcement follows the announcement that The Walt Disney Company will be the exclusive entertainment sponsor of the 2022 ESSENCE Festival, extending a decade-long partnership. This year, The Walt Disney Company invites Festival attendees to experience “The Power of Joy” and the many ways in which black joy is reflected at Disney and in the communities it touches. Fans will have the opportunity to immerse themselves in culture-defining storytelling, experience unforgettable entertainment, and interact with some of today’s biggest stars and all of the company’s iconic brands, including : ABC, ABC News, Disney+, Disneyland Resort, Disney Cruise Line, Disney Television Studios, Disney Studios Content, ESPN, FX, Freeform, Hulu, Marvel Studios, National Geographic, Onyx Collective, Pixar and Walt Disney World Resort.

For more information on all things ESSENCE Culture Festival 2022, visit the official website HERE. See you at NOLA!

* Requires subscription to Hulu or Hulu Basic plan (ad-free). Access to live content available 07/01/22 – 07/03/22 7:00 PM – 11:59 PM CT only.

TOPICS: #BlackJoy2022 #DIS #PR

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