Mark your calendars for Shine Bright Mission in March

Mission, BC— A new community event focused on celebrating first responders and post-COVID reopening is planned on First Avenue in March, thanks to a generous federal grant from Heritage Canada through the Canada Commemoration Fund – Reopening Fund.

Shine Bright Mission will take over First Avenue with sixteen small glowing displays, all of which will be custom designed to represent a community organization, landmark or local connection. A display will be designed by a youth or child, with contest submissions being accepted until September 23rd.

The opening night celebration will include live entertainment, free activities, a static parade and more.

“The Mission is grateful to receive this grant as it will truly give it a chance to shine,” said Mayor Paul Horn. “It will be exciting to see our downtown lit up with displays as we emerge from our long, dark winter, especially as they will be represented by local community groups and citizens.

In 2020, the City of Mission launched the I Love Mission campaign with a group of dedicated community partners to support businesses and residents during the challenges of the COVID-19 pandemic. From workshops on digital transformation for small businesses to local music playlists, special movie nights and “Menus and Melodies”, a partnership between restaurants and musicians, the campaign was driven by the mandate to buy, to eat and support local products.

The Shine Bright Mission event is the culmination of that work and an important chapter in the I Love Mission initiative as the community reopens.

“As a city, we are very fortunate to have the I Love Mission program led by community leaders and staff who identify grant opportunities like this,” added Horn. “There is a tremendous amount of work behind every successful application, so we say ‘Thank you’ to everyone who made this possible.”

I Love Mission partners include the City of Mission, Mission Downtown Business Association, Mission Chamber of Commerce, Community Futures North Fraser, Junction Mall, What’s On! Mission Magazine and Mission City Record.

The Commemorate Canada – Reopening Fund grant is valued at $123,750.

“Promoting federal investments here at home includes supporting our local artists and I am thrilled to see the results,” said Brad Vis, MPP for Mission—Matsqui—Fraser Canyon. “Mission Town is brimming with amazing talent and the very first Shine Bright mission is sure to be a hit.”

The event date is tentatively set for Friday, March 3, 2023 and will be confirmed in the new year. The illuminated displays will remain on First Avenue throughout the month.


Media Contact

Taryn Hubbard
Manager, Communications and Public Engagement
mission town

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